Bradley’s Jewellers York has partnered with British fine jewellery manufacturer Brown and Newirth to launch its new ‘Created by Brown and Newirth’ line of jewellery, made using laboratory-grown diamonds.
The 12-piece jewellery collection is available in platinum, 18k yellow and 18k rose gold, and includes solitaire and three-stone rings, as well as pendants and earrings, with tennis bracelets to be added later this year in time for Christmas.
The laboratory-grown stones used in the collection include round, brilliant-cuts, oval cuts, and emerald cuts. All the solitaire rings in the range feature the signature Brown and Newirth ‘Bloom’ setting.
As part of the collaboration with Brown and Newirth, all pieces will be stamped with the Eco Rocks logo to signify the Created by Brown and Newirth x Eco Rocks partnership.
Eco Rocks is a brand created by Bradley’s Jewellers that specialises in laboratory-grown diamonds and Single Mine Origin (SMO) gold. Pieces are designed in-house by Kay Bradley and made using Green Rocks laboratory-grown stones.
Pieces will also be stamped with the Platinum Jubilee Hallmark that is being struck on fine jewellery made in 2022.
Bradley’s Jewellers is the first retailer in the UK to stock Brown and Newith’s new Created range, and the laboratory-grown diamonds are sourced from Green Rocks Diamonds. Additionally, Created by Brown and Newirth represents the first time the manufacturer has worked with laboratory-grown stones.
Kay Bradley, Bradley’s Jewellers York owner, said: “We enjoy a close working relationship with Brown and Newirth and are proud to have a Brown and Newirth presence in our Low Petergate store. We wanted to be at the forefront and promote its new laboratory-grown diamond range, Created by Brown and Newirth, before any other jeweller.”
Gareth Thomas, business development director at Brown and Newirth, added: “Brown and Newirth is delighted to welcome Bradley’s Jewellers York as its first retail partner for the new laboratory-grown diamond collection Created by Brown and Newirth.
“Kay Bradley, with her expertise in this field, has been invaluable in the development of the new collection as we enter this new and rapidly growing market.”