Andre Michael launches lab-grown diamond range
Much of the offering will be in larger sizes, differentiating from Andre Michael’s natural diamond jewellery collections
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Andre Michael has introduced its first lab-grown diamond jewellery range for retailers in the UK and Ireland.
The range comprises rings, earrings and pendants which are available in certified D/E/F- colour lab-grown diamonds in classic designs starting from 0.50cts.
Much of the offering will be in larger sizes, differentiating from Andre Michael’s natural diamond jewellery collections.
Andre Michael is a Hatton Garden-based jewellery manufacturer and supplier, and the company said it has worked to ensure there is no risk of mixing up natural and lab-grown diamond jewellery.
Andre Michael said: “We have had very positive reactions from retailers. The value to the retailer is that the margins from lab-grown diamond sales are healthy.We are catering to our customers who have been continually asking for lab-grown diamond jewellery.
“We have held back from introducing these ranges as we made absolutely sure beforehand that our manufacturing processes are watertight, so there is no risk of ‘cross-contamination’ between lab-grown diamonds and natural diamonds.”
