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Luxury pearl jeweller, Yoko London, has opened a new flagship store on Sloane Street in London, spanning over 4,000 square feet across two floors which reportedly makes it one of the largest pearl jewellery stores in the world.
The new store is housed in an 1890 building, and it will showcase the brand’s wide inventory with everything from its Core collections and new launches, to some of its rarest pieces being on display.
The space will also operate as a pearl atelier, where the brand’s team of pearl experts can work closely with clients on bespoke pearl creations. Yoko London said it has a vast inventory of fine quality loose pearls and strands to create custom pieces for customers.
Clients can also opt for a more personalised shopping experience in one of the VIP areas, which offers privacy for customers to try on products.
The store has been designed with the “finest quality materials” to create a feeling of “contemporary opulence”.
