Jacobs the Jewellers officially revealed its 2018 70th anniversary celebrations, ‘Seventy for Seventy’, at its Christmas Showcase in front of over 200 customers on Wednesday 15 November.
The Jacobs’ 2018 program centres around the goal of raising £70,000 for the Royal Berkshire Hospital Charity, specifically the Berkshire Cancer Centre, in the 70th anniversary of the founding of the NHS.
Throughout the anniversary year, a series of events and initiatives are planned to raise funds for the local NHS Trust.
During 2018’s ‘Seventy for Seventy’, a number of events are planned: a team of “Jacobs Jumpers” will charity skydive in spring, a golf day will be held in late summer, the Reading Half Marathon and the program will finale with a gala dinner and party in autumn.
Initiatives running in parallel include every 2018 purchase completed being entered into a prize draw to win a 0.70ct diamond 18ct white gold pendant, worth over £4,000.
Furthermore, special 70th anniversary luxury raffle tickets will be available to buy in store to win prizes, drawn each quarter. The prizes will be a mix from Jacobs’ own watch, jewellery and gift partners, as well as local businesses – with proceeds going to the Royal Berkshire Hospital Charity’s Cancer centre to purchase equipment for Surface Guided Radiotherapy treatment.
In a final initiative, Jacobs in house designers and goldsmiths will be designing and making seven unique jewellery pieces, designed in the style of a specific jewellery design era such as Art Deco or Sixties.
These seven designs, ranging from £500 to £10,000, will be created and sold during the course of 2018 with a percentage donated towards the charity.
One of the designs will be created via a competition with local schools for children 14 years and older facilitated by Jelly, Reading’s award winning arts charity, leading to the winner’s idea being made into a real pendant for sale towards the fundraising.
Adam Jacobs, co owner, said “It’s an amazing milestone to have reached and as an independent business we’re really proud of the achievement. The team and I are really excited to reach our fundraising goal, helping the RBH continue their simply amazing work. We’re also delighted to partner with Jelly to reach out to local schools with their arts development in the community.”