Manufacturers
De Beers reduces diamond prices by 10% to improve demand
Additionally, in its last two sales of 2023, the group allowed its customers to refuse all gems they were contracted to buy in the year
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2023/05/Diamond-780x470.png)
De Beers has reportedly cut its diamond prices by 10% to increase demand and revive gem sales, Bloomberg has reported.
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