Lily Gabriella partners with Farfetch

London-based jewellery designer Lily Gabriella has entered an e-commerce partnership with luxury online retailer Farfetch, to bring an edit of its fine jewellery collections to the etailers’ global audience in over 190 countries.

The partnership will see a selection of Lily Gabriella’s rings, earrings, bracelets, necklaces and pendants from the designer’s signature Spira, Hex and Ouh Lala collections available on Farfetch.

Spira, Lily’s inaugural collection, is inspired by her “passion” for sculpture. Conceived as a single piece of looping gold with edges that never meet, the Spira collection has evolved to include semi and full-pavé diamond and coloured gemstone editions. 

Meanwhile, Hex is Lily’s “unique” take on timeless classics, blending the elegance of Art Deco with a “modern flair”. 

Inspired by the geometric patterns and opulent style of the early 20th Century, Hex uses the principles of optical illusion to create a “captivating interplay of shapes and gemstones”. 

Lastly, the Ouh Lala collection serves as a nod to Gabriella’s French upbringing, with the stud earrings and necklaces spelling out the famous French phrase in yellow, rose, black and white gold variations.

Gabriella, founder of the eponymous brand, said “We are delighted to be expanding our e-commerce presence with Farfetch. Its audience of discerning consumers globally will complement the international nature of our London flagship clientele and allow us to reach a wider audience whilst maintaining the brand’s exclusivity.”