The platform – designed for the wholesale market – aims to connect retailers with a wider number of dealers and manufacturers as well as helping them to sell more bridal jewellery to consumers.
Diamnet provides retailers with a vast database containing diamonds from over 20 diamond suppliers from the UK, India and Israel including Hennig Diamonds, Bass Premier, Weissbart , and AMC Diamonds among others.
The database has an advanced set of filters which lets retailers choose between price, weight, clarity, colour and whether the diamonds are available on approval. It will also come with a secondary database that allows retailers to source mounts from manufacturers including Chalfen of London, Domino and River Mounts.
The service is available to all retailers once they have registered as a trade member.
Levine, founder of Diamnet said: “I am in the perfect position to launch this. The high street is changing, the digital and physical are merging. The best weapon an independent jeweller has at their disposal is the engagement ring, it is the most important sale for an independent jeweller and is their main chance to build trust with a consumer.”
Levine believes that bricks-and mortar independent jewellers are falling behind easily accessible online retailers as they lack personalisation, omnichannel selling and in-store experiences for consumers.
“Most independent jewellers are behind the times. I created Diamnet to tackle these problems and to even the playing field between brick and mortar independent jewellers and online retailers.
“It’s time to step up and change and I can’t expect retailers to change if I don’t change with them. I want to make it as easy as possible for retailers to buy diamonds. It’s about making the supply-chain easier.”
Levine said reactions to diamnet from retailers have been “better than expected” and in time hopes to offer retailers a chance to have the service linked to their own personal websites, launching later this year.