Everledger has undergone a complete rebranding including a new brand logo, website and new diamond consumer website.
The significant rebranding of the independent emerging technology enterprise was undertaken in order to “parallel the evolutionary trajectory of Everledger from a start-up over three years ago, to the global enterprise it is today”.
The firm said the rebrand “reflects the continued growth as the market leader in digital provenance into the future, through the use of its proven, scalable emerging technology platform to deploy breakthrough solutions for organisations to address real-world challenges”.
Since being established in the use of blockchain for the diamond industry, Everledger has done the same in other industries including coloured gemstones and fine art. Looking ahead, the company claims there is an opportunity for a “natural progression” into other high-risk supply chains such as precious metals and minerals.
Everledger’s work is aimed to drive transparency along global complex supply chains, bringing together disparate stakeholders to build trust, leading to sustainable and responsible practices. The ultimate goal is to ensure a positive economic, social and environmental impact.
The company said that as the most important key pillars of the Everledger brand are trust and transparency, the new brand logo reflects the continued drive to impact industries where provenance and trust matter. This has been conveyed in the new website, which sets a clear vision and understanding of its work.
Key highlights of the website include:
- Everledger’s mission and purpose
- Everledger’s approach
- Information on the various industry verticals where we have applied our solutions.
Everledger has recently progressed towards bringing the benefits of blockchain directly to consumers. As such, this rebranding has seen the launch of a brand new consumer website for the diamond industry.