The limited edition timepiece features special details to commemorate this centenary. The 11th hour and the 11th day are respectfully coloured red, there’s a poppy at 12 o’clock and a poppy on the crown.
The company said the details are to honor “all those who bravely sacrificed themselves to secure and protect our freedom”. There are just 1918 individually numbered models available, to signify the end of the First World War. Each model is also inscribed with the Legion’s ‘Thank You’ logo on the reverse of the watch,
The watch will retail at £149 and Rotary will donate £12.50 (excl VAT) from each watch sale to the Royal British Legion.
CEO of Rotary Watches, Peter McKenna, said: “We are delighted to partner with the Royal British Legion and are confident our donations will support their insatiable work for the services community, I hope that this will be the start of a long partnership and we play some part in a successful 2018 Thank You campaign”
Catherine Davies, head of remembrance for the Royal British Legion, added: “We are pleased to be partnering with Rotary to mark this centenary year and are very grateful for their generosity through donations from this limited edition timepiece.”