First standalone TAG Heuer boutique to open in NI

Luxury Swiss watchmaker TAG Heuer has announced the opening of its first stand alone boutique in Ireland in summer 2019, located at Queen’s Arcade in Belfast in partnership with Lunn’s Jewellers.

The boutique will feature an extensive range of TAG Heuer novelties including the TAG Heuer Carrera Heuer 01, the iconic Monaco and other special editions.

The decoration of the boutique, based on the triangle of the TAG Heuer shield, will be applied inside the displays and interiors in shades of pale and dark grey and perforated materials that reference the watch mechanisms. This includes touches of red to “evoke the brand’s attachment to the world of motor racing”.

Rob Diver, managing director TAG Heuer Europe, said: “We are very proud to be partnering with Lunn’s to be opening a new TAG Heuer Boutique in Ireland in the Queen’s Arcade in Belfast.

“We believe that the opening of this new Boutique will take TAG Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment, complemented by the very best customer service and shopping experience. It is great to see the redevelopment of this iconic part of Belfast and to be one of the key brands integral in this new venture.”

Peter Lunn, chairman of Lunn’s Jewellers, said: “This announcement marks our latest investment into the redevelopment of Queen’s Arcade and is a further vote of confidence in Belfast as an attractive retail destination with huge potential to attract high end customers.

“TAG Heuer is a world-renowned brand which has long standing associations with the worlds of sport and Hollywood, so for it to choose to expand its shop-in-shop presence here to a standalone TAG Heuer boutique is a huge endorsement for the city.”

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