Baselworld has revealed that 81,200 visitors attended this year\u2019s edition of the show, 22% fewer than in 2018.\r\n\r\nThe six-day show also saw a total of 520 brands and suppliers in attendance, a decrease of around 200 compared with the previous year. At 3,300, the number of media representatives present was also slightly down on previous years.\r\n\r\nIn a statement released after the shows closure yesterday (26 March) managing director of Baselworld, Loris-Melikoff, said he \u201cregretted the decline\u201d but stressed that the quality of the visitors \u201cwas excellent\u201d.\r\n\r\nThe show director added he is \u201cconfident\u201d that the turnaround has begun with this year\u2019s edition and the outlook for 2020. He said: \u201cNumerous exhibitors from all industry segments, who spoke at the press conference via video clips, also reported good business transactions.\u201d\r\n\r\nLooking ahead Baselworld said the objective is to make it \u201cthe most important community for the jewellery and watchmaking industry\u201d and transform it from a \u201cclassic trade fair into an\r\nexperience platform\u201d.\r\n\r\nIts target is to offer all participants in the industry \u2013 representatives of the watch, jewellery, precious stones and technology sectors as well as journalists, bloggers and influencers, but also dealers and collectors \u2013 a \u201cdigital platform with numerous information, service and networking tools throughout the year\u201d.\r\n\r\nBaselworld added the 2020 iteration will feature numerous innovations such as new event and experience zones including a \u2018Retailer Summit\u2019, CEO talks and a virtual reality zone are planned. The hall layout will also been re-envisaged: the gemstone exhibitors will move into Hall 2, an Innovation Square will be established in Hall 2 and a large area will be reserved for smartwatches and wearables.\r\n\r\nMichel Loris-Melikoff concluded: \u201cOur strategy met with strong approval from the exhibitors during the presentations. We will tackle change with vigour and passion\u201d.\r\n\r\nThe next Baselworld will be held from 30 April to 5 May 2020.