Gold Bank reports 121% surge in gold bar revenue

Gold Bank, a precious metals retailer, has reported a 121% increase in revenue from gold bar sales during H1 2026, despite fluctuations in gold prices.

The London-based retailer said purchases of gold bars also increased by more than 100% over the period, with demand remaining strong even as prices declined during parts of the year.

The company said gold bars have emerged as the most popular investment products among its customers. Eight of the 10 best-selling products this year were gold bars, with 1g and 5g bars proving particularly sought after.

Gold Bank also reported growth in new customers, citing figures showing first-time buyers increased by 114.9% in May compared with the same month in 2025. It said customers are spending more time researching and monitoring precious metals before making purchases, reflecting wider economic uncertainty and changing investor behaviour.

Additionally, the retailer noted that investors increasingly favour gold bars over coins, suggesting a stronger focus on the value of the metal itself rather than collectability.

Faisel Ali, founder and managing director of Gold Bank London, said: “We’re living in a world where so much of our money exists on screens. Investments, savings, pensions and cryptocurrencies, everything is digital. For some people, owning a gold bar is almost the opposite of that. There’s a tangible element that many investors find comforting.

“One of the biggest trends we’re seeing right now is that investors are becoming much more reactive to economic and geopolitical developments in real time. Periods of market uncertainty are now creating immediate spikes in interest around physical gold and silver products.”

Ali added: “Gold prices have remained very strong by historical standards throughout 2026, although the market has definitely been more volatile than many investors expected. A lot of that movement has been driven by global uncertainty. Geopolitical tensions, inflation concerns, central bank buying, interest rate expectations and movements in the US dollar have all influenced investor sentiment.

“When confidence in traditional markets becomes fragile, people naturally start looking for stability and physical assets with a long track record. Gold has always benefited from that kind of environment. While there is a case for gold prices strengthening again later this year, it is unlikely the market will move in a straight line. However, investors continue to view physical gold as a long-term store of value rather than a short-term trade.”