Bucherer reopens flagship One Hyde Park boutique

Bucherer 1888 and Rolex have unveiled their newly refurbished flagship boutique in Knightsbridge, London.

The store, located in the luxury residential and retail complex at One Hyde Park, went through a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer local UK teams.

The new façade – the first of its kind in Europe and second in the world after Dubai – draws inspiration from the fluted bezel of Rolex watches with metal, opaque gold and translucent glass elements.

In 1924, Ernst Bucherer, the son of Bucherer’s founder Carl-Friedrich, initiated a strong collaboration with Hans Wilsdorf, the founder of Rolex, adding the watch brand to the Bucherer range for the first time.

David Coleridge, chairman, Bucherer UK, said: “Our strategy has always been to provide the largest range of product, and to give the best possible customer experience, to make it unforgettable to buy your watch here.”

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