LushChic announces new BeeAlive collection

Cardiff-based fine jewellery studio LushChic has released its new BeeAlive collection, a selection of gold earrings, bracelets and necklaces which draw from natural inspiration in their aesthetic.

Recognising the need to give back to our planet and take responsibility for the environment, the company will donate 10% of all BeeAlive profits to Friends of the Earth, a global charitable force with an endeavour to promote sustainable causes.

Punctuating the importance of the cause, to create the 12-piece collection LushChic took inspiration from the animals and plants. According to the jeweller, BeeAlive “harnesses” the “natural beauty” of honeycomb pattern and wing shapes into its golden pendants and necklaces.

LushChic said: “The company’s correspondence with Friends of the Earth funds a highly-respected conservational organisation whose outreach extends worldwide across 74 countries. Originally founded in San Francisco in 1969, most of FotE’s live protests and actions now take place in the UK, with extension into Europe via their Amsterdam headquarters.

“The collaboration with BeeAlive is made possible via WorkForGood, an e-commerce charity liaison service who provide valuable connections and relationships between all sizes of business and charities.”