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Home News Designers

LushChic announces new BeeAlive collection

The new BeeAlive women's collection of naturally inspired gold accessory items donates 10% of profits to bee conservation causes

Alessandro Carrara by Alessandro Carrara
July 29, 2019
in Designers
1 min read
LushChic announces new BeeAlive collection
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Cardiff-based fine jewellery studio LushChic has released its new BeeAlive collection, a selection of gold earrings, bracelets and necklaces which draw from natural inspiration in their aesthetic.

Recognising the need to give back to our planet and take responsibility for the environment, the company will donate 10% of all BeeAlive profits to Friends of the Earth, a global charitable force with an endeavour to promote sustainable causes.

Punctuating the importance of the cause, to create the 12-piece collection LushChic took inspiration from the animals and plants. According to the jeweller, BeeAlive “harnesses” the “natural beauty” of honeycomb pattern and wing shapes into its golden pendants and necklaces.

LushChic said: “The company’s correspondence with Friends of the Earth funds a highly-respected conservational organisation whose outreach extends worldwide across 74 countries. Originally founded in San Francisco in 1969, most of FotE’s live protests and actions now take place in the UK, with extension into Europe via their Amsterdam headquarters.

“The collaboration with BeeAlive is made possible via WorkForGood, an e-commerce charity liaison service who provide valuable connections and relationships between all sizes of business and charities.”

Alessandro Carrara

Alessandro Carrara

Alessandro is a trained journalist just getting started in the writing arena. He’s madly obsessed with Japanese culture, a passionate reader and adores niche video games. When he isn't getting sore thumbs from playing classic Nintendo games, he’s working as an editorial assistant for Mulberry Publications. Feel free to drop him a line with any story ideas.

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