Swarovski has announced a new partnership with NHS Charities Together in order to show appreciation for those that have worked on the frontline during the global pandemic.
As part of the group’s ongoing #SparkDelight initiative, Swarovski has pledged to donate a portion of sales received on selected pieces from its Sparkling Dance Rainbow Collection.
Around 50% of net sales from the rainbow-themed collection will be donated to NHS Charities Together, with an estimated £37 donation per product sold.
Hayley Quinn, managing director at Swarovski UK, Ireland & Nordics, said: “Swarovski is honoured to be partnering with NHS Charities Together in support of the ongoing efforts of our NHS heroes who have worked tirelessly to keep the nation safe.
“This partnership starts a season of “surprise and delight” activations that recognise the kind gestures and small actions that have kept us going and sparked a moment of delight during these challenging times.”
Ellie Orton, chief executive at NHS Charities Together, said: “Thank you Swarovski and Swarovski customers for supporting NHS Charities Together.
“Your donations will help NHS charities support staff, volunteers and patients as they combat the virus. Every donation is making a difference to patients and the amazing NHS staff and volunteers who are dealing with this crisis on behalf of all of us.”