Designers

Daniella Draper awarded with Positive Luxury’s Butterfly Mark

Daniella Draper has been certified with The Butterfly Mark award by Positive Luxury.

The Butterfly Mark is an accreditation that celebrates brands that meet the highest standards of verified innovation and environmental performance, and offer transparency at points of sale and equipping consumers to make “more informed purchasing decisions”.

The jewellery brand was recognised for its social and environmental impact of its sustainability efforts, which include using recycled gold, responsible sourcing of gemstones and contributing to CO2 reduction.

Positive Luxury, founded Diana Verde Nieto and Karen Hanton in 2011, was created in an attempt to make caring for the environment “relevant and aspirational”.

Brands such as Christian Dior, Louis Vuitton, Anya Hindmarch and Tag Heuer have also been awarded with The Butterfly Award.

Holly Draper, creative director at Daniella Draper, said: “The responsibility we have as a brand to do our bit for the environment is really important to us and being certified with The Butterfly Mark is an amazing step. 

“We understand however that we must continue our journey as a responsible brand and that this is an ongoing process”.

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