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After going vegan at the start of the year, Mathews has announced she will donate all proceeds from Venom, her snake-themed collection of jewellery, to PETA.
“I have always been inspired by the beauty and exotic nature of snakes, but when I learned how these animals suffer when they are skinned for nothing more than a bag or belt, it gave me the creeps and I could never wear them again,” said Mathews.
“I am proud that every purchase of a Venom item will help PETA fight the abuse of snakes and other animals [that] people often do not understand and so misuse.”
From now through to the end of the month, visitors to PETA’s webpage can enter a competition to win a necklace from the Venom collection.
