\r\nRecognising some of the most creative and outstanding new jewellery launches, Editor\u2019s Choice will see winning pieces, as selected by jewellery and luxury writer Claire Adler, showcased throughout the duration of IJL.\r\nEvent director and Jewellery Focus columnist Sam Willoughby said: \u201cEditor\u2019s Choice is a real show favourite. Buyers and visitors benefit from seeing exciting pieces tipped as some of the best new launches on the market, and the winning companies are always thrilled with the resulting media coverage and industry acclaim.\u201d\r\nEditor\u2019s Choice pieces are divided into four categories: Commercial Vision; Visual Impact; Originality; and Technical Excellence.\r\nOne of last year\u2019s winners Martina Hamilton said of the initiative: \u201cThe awareness of our brand, supported by the Editor\u2019s Choice initiative, was enormously encouraging - as was the solid commercial reaction to our jewellery. The award-winning piece was also featured in the national branding for the new Jewellery Hall at Arnotts in Dublin, so I think the vote of confidence in the piece at IJL was prophetic. As a result of the show and the additional profiling, we saw a major boost to our sales. We\u2019re already rebooked for IJL 2013!\u201d\r\nDeadline for entries into the competition is 10 May 2013. Winning exhibitors and their pieces will be revealed ahead of the show. IJL exhibitors can enter Editor\u2019s Choice by visiting the show\u2019s website.