Online jewellery retailer to rebrand

The new website domain, www.vashi.com, which will launch in July 2013 with a new logo and look, will feature the strapline ‘Exceptional Diamonds. Expert Advice. Unbeatable Prices’.

The site will still evoke Vashi’s mission to “offer the web’s lowest prices on engagement rings, diamonds and diamond stud earrings”, as it did when he originally launched Diamond Manufacturers in 2007.

Vashi commented: “The unique points that made Diamond Manufacturers such a great company will not change. We will still be providing the best customer service in the industry, as well as unbeatable prices for the market; we have simply repackaged our offering.”