Signet Jewelers reports Christmas sales growth of 5%

Jewellery retail giant Signet Jewelers has reported a 5% increase in total sales over the Christmas period when compared with the previous year.

The US-based group, which is the parent company of UK retail brands H Samuel and Ernest Jones, also reported a growth in same-store sales of 4.9% during the eight weeks ending 26 December, 2015 – compared with an increase of 3.6% in 2014.

The company’s US-based Sterling Jewelers division and Zale division reported total sales growth of 7.2% and 4.9%, respectively.

Meanwhile, in the UK, total sales were driven by higher same-store sales as Ernest Jones reported same-store sales growth of 6.9% and total sales growth of 9%, while H Samuel’s same-store sales increased by 1.6% and total sales grew 1.8%.

Overall, the company’s UK division reported a 3.9% increase in same-store sales as total sales grew by 4.9%.

Mark Light, CEO, said: “Signet delivered excellent holiday sales as a result of the successful execution of our product, marketing, and omni-channel selling strategies, as well as our superior customer experience.

“I would like to thank all Signet team members very much for their dedication, hard work, and solid execution of our strategies during the holiday selling period.”