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BCU student’s jewellery collection goes on sale at Argos

A first-year student from Birmingham City University’s (BCU) School of Jewellery has seen her ‘Wishes’ collection go on sale in Argos.

Danielle Laurent, 39, who is originally from California, beat off competition from 50 other students last year to design an exclusive collection on behalf of of catalogue retailer Argos.

Danielle won with her Wishes collection, was is inspired by dandelions seeds and summer days, with the concept of allowing people to “carry their wishes”. The collection features a pendant necklace, T-bar bracelet and earrings in 9ct gold plated and sterling silver.

Laurent said: “It’s amazing to see my designs in Argos. It’s mind-blowing to think that people all over the country could be wearing these designs. This has been a great experience and a wonderful springboard for my career in jewellery design.”

This is the second year in a row that Argos has won the compeition, in which students are required to design a four-piece jewlelery collection. They are given four weeks to design their prototypes before presenting the collection to the Argos jewellery team.

Alice Rigby, jewellery buying manager at Argos, said: “Danielle’s designs [are] really beautiful and it’s fantastic that she can now reach millions of people through Argos with her designs, available from our stores and on our highly popular website.

“We’ve been working closely with Danielle for the past six months to help her learn about the design, development and manufacturing process that goes into creating a winning design.”

The Wishes collection went on sale on Saturday, 16 January.

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