LMC launches Busia Collection in partnership with Tomasz Donocik
The collection showcases pieces inspired by the native flora of Busia, Uganda, an important centre for gold mining and production since 1930
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La Maison Couture has announced the launch of La Maison Couture x Tomasz Donocik London ‘Busia Collection’, its inaugural jewellery collection in partnership with Earthbeat Foundation.
The collection showcases pieces inspired by the native flora of Busia, Uganda, an “important” centre for gold mining and production since 1930.
Through this range, La Maison Couture aims to raise awareness surrounding the impact of gold mining within artisanal small-scale mining communities and the subsequent need for soil regeneration to sustain local livelihoods and ecosystems.
Founded in 2013, Earthbeat Foundation has been working to promote alternative income generating activities for small-scale miners by restoring abandoned mines through agribusiness initiatives such as apiary, permaculture and biodynamic agriculture.
La Maison Couture’s collection featuring plant-life local to Busia, is designed by jewellery designer Tomasz Donocik, who will also support the funds needed to enhance the lives of the small-scale miners in Busia.
Busia Collection, consists of five pendants made using ethically sourced, traceable materials and recycled metals.
These pieces will only be sold online and in-store at Selfridges London.
La Maison Couture will be donating 100% of the profits to the Busia Project fund.
Tania McNab, founder and CEO La Maison Couture, said: “Having worked in retail for over 30 years I am constantly aware of the damaging impacts the jewellery industry has had on the planet’s people and resources – it’s time to give back.
“It has long been my mission to create an exclusive line of jewellery to promote the link between jewellery production and environmental and social issues so I am honoured to work with our long-standing brand partner, Tomasz Donocik, and Earthbeat Foundation, whose groundbreaking work I have long admired.”
She added: “With proceeds from sales of this collection we seek to repair damages of the past, regenerate soils and re-educate communities to help preserve the future of the industry.This project feels personal to me. As a beekeeper myself, I am thrilled that initial funds raised will go towards teaching apiary skills and generating alternative employment for families dependent on small-scale mining for their livelihoods.”
