Timex and Aston Martin launch new watch and jewellery collection

Timex Group has announced its partnership with the British luxury automotive brand Aston Martin.

Announced during the Timex Group’s annual Global Summit in Abu Dhabi, the collaboration marks a significant venture into the worlds of watchmaking and jewellery for both brands.

Under the new licensing agreement, Timex Group will design, manufacture, and distribute watch and jewellery collections under the Aston Martin and Aston Martin Aramco Formula One Team brands.

The new range will include features such as the Aston Martin wings, and the marque’s signature Racing Green colour will be reflected throughout the collections.

The first collections of watches and jewelry will debut in Fall 2025 and will be available through Aston Martin’s online and offline channels, Timex Group’s global distribution network, and select authorized retailers and department stores worldwide.

Tobias Reiss-Schmidt, CEO of Timex Group, said: “We could not be more excited to start this new journey with Aston Martin. Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewelry. Aston Martin’s presence in Formula One® has grown its fan base in a truly cross-sectional way, and we look forward to introducing our collections to this diverse audience.”

Stefano Saporetti, director of Brand Diversification at Aston Martin, added: “Starting this new license with Timex Group gives us the opportunity to pursue our brand extension strategy with a long-term vision. We sought a partner who could expand our presence in the watch and jewelry space especially for our fans around the world while sharing our core values.”