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F.Hinds launches new Dementia UK collection

Some stores are also going the extra mile in their fundraising efforts to encourage further donations to the charity with in-store raffles with prizes to be won, including jewellery pieces and gift vouchers

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High street jeweller F.Hinds has announced the launch of its exclusive Dementia UK Collection.

Consisting of a Silver and Diamond Heart Locket (RRP £69.99) and pin badges, the collection will see 100% of profits donated directly to Dementia UK to support the work of Admiral Nurses across the UK. 

The charity aims to offer expert advice and compassionate emotional support to help families care for loved ones with dementia.

To celebrate the launch, F.Hinds will see Dementia UK make appearances at select stores to be on hand to speak to customers and raise awareness of the charity’s vital services. 

Some stores are also going the extra mile in their fundraising efforts to encourage further donations to the charity with in-store raffles with prizes to be won, including jewellery pieces and gift vouchers. 

The new Dimentia UK collection is now available to shop at F.Hinds stores nationwide.

Natasha House, marketing manager at F.Hinds, said: “Dementia touches the lives of so many families across the country, and we’re honoured to support the incredible work Dementia UK does every single day. 

“We hope our customers will join us in making a real difference by purchasing from the collection – and for those local to the Ashford branch supporting our brilliant raffle! We’re looking forward to kicking off the campaign, and are proud that every contribution will help to provide more families with the expert care and understanding they need.”

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