Astrid and Miyu opens seasonal pop-up gift shop on South Molton Street
The store includes a gift-wrapping area and a design scheme featuring deep red tones intended to differentiate the site from the brand’s permanent locations
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Astrid and Miyu has opened a temporary retail space on South Molton Street for the Christmas trading period, offering a seasonal range and exclusive products for the brand’s peak gifting months.
The pop-up forms part of the jewellery brand’s wider plan to create experience-led retail formats.
The store includes a gift-wrapping area and a design scheme featuring deep red tones intended to differentiate the site from the brand’s permanent locations.
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Astrid and Miyu said the space has been developed around the theme of gifting and customer experience.
Alongside its jewellery collection, the site will offer limited-edition products including branded games and merchandise such as cotton caps, tote bags and socks designed for the festive season. These ranges are exclusive to the pop-up.
Astrid and Miyu said the store will operate through December with events scheduled in the lead-up to Christmas Eve. The company added that further retail initiatives are planned for 2026.
Amy Whittingham, head of retail design and projects, said: “Centred around the experience of gifting, The Gift Shop has been designed as a unique brand experience, a space that celebrates creativity, connection and the joy of making memories.”
