Wolf appoints Helen Kirkup as brand manager for UK and Ireland

Luxury storage brand Wolf has appointed Helen Kirkup as brand manager for the UK and Ireland to oversee regional strategy and manage existing retail partnerships.

Kirkup joins the five-generation family business following more than 12 years as the UK brand manager for Montres Breguet. 

Her professional background also includes senior commercial roles at Montres Corum and Gucci Timepieces, where she managed national accounts within the luxury sector.

In her new position, Kirkup will be responsible for brand strategy and growth across the British and Irish markets. Wolf, which was established more than 190 years ago, specialises in the manufacture of watch winders and jewellery storage cases.

The appointment is intended to strengthen the company’s presence in the UK and Ireland by leveraging Kirkup’s experience in high-end horology and retail management.

Simon Wolf, chief executive of Wolf, said: “We are delighted to welcome Helen to WOLF. Her deep understanding of the watch industry and long-standing relationships within the UK and Ireland market make her a great addition to our team.

“As we continue to strengthen our presence in this important region, Helen’s expertise will be invaluable in looking after our existing UK and Ireland customers and driving new growth.”