Advice
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Jul- 2018 -25 July
Romancing diamonds and precious gems
Romancing jewellery is extremely important as it increases the desire to buy, which in turn leads to a faster close. It stops returns because a customer will use similar words when romancing it to their loved one. This increases the sentiment and that person would never think of bringing it…
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Apr- 2018 -4 April
GDPR – are you up to speed? Bransom
As a developer and provider of stock management and EPoS systems, it’s inevitable that we will be an integral part of a retailer’s business. And so, with GDPR coming fully into law on May 25th, we’ve been actively working with our clients to help them along their path to GDPR…
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Mar- 2018 -21 March
Zip up your website
Too many jewellers think of their website as a necessary evil. “We cannot compete with those large jewellery websites like Amazon so why make the investment”, is what I hear from most jewellers. They they are correct on one hand. They will sell a fraction of what Amazon and others…
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Dec- 2017 -22 December
How to prolong the life of your pearls
Buying beautiful pearl jewellery is all well and good, but it isn’t just about wearing the pearls, you need to inform your customers how to care of them to maintain their beauty and prolong their life. Follow these everyday handy tips to keep your pearls (and your customers) looking their…
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22 December
Sell to both bride and groom – Part II
Selling a bridal couple who are looking for a wedding ring is one of the best ways to get another jeweller’s customers, but overlooked by most jewellers. In the May issue I told you how not to let this happen to you. The main reason the bridal couple came into…
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Nov- 2017 -17 November
Seven ways to prepare your business for Black Friday
This year, Black Friday falls on 24 November and will host discounts across many lines including electricals, fashion, and experiences. BBC reported that online sales had risen by 12% last year during the event but it isn’t just the Friday that E-commerce sites focus on now, it is the whole…
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Oct- 2017 -20 October
Autism – How to improve the shopping experience
64% of autistic people avoid going to shops. The National Autistic Society explains how to create a friendly environment all year round. Last month, from 2 – 9 October, The National Autistic Society held the first ever mass participation Autism Hour. Penny Mordaunt, minister of state for Department for Work…
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Sep- 2017 -21 September
3 sure-fire strategies for UK jewellers in uncertain times
Three big news topics that concern the UK jewellery industry have recently been debated in both mainstream and industry media: Brexit, a shifting economy and the challenge of marketing luxury goods to millennials. As a consequence, many UK jewellers feel that they now have to make strategic business decisions in…
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May- 2017 -22 May
Webinar recap: Alex Monroe’s team on their omnichannel retail success
With the team at Alex Monroe designing, making and selling high quality jewellery in large volumes in-house and grasping their hands on so much success; how do they keep on top of it all? What’s their secret of omnichannel retail success? Make your store reflect your brand – Everything in our…
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May- 2016 -11 May
Business Insights: Creating a great place to work
The most successful corporations spend huge amounts of time and money fostering a distinctive and positive working culture. Here M&S For Business offer some insights on their way of doing things, many of which are easily transplantable into the independent retail environment. [divider style=”solid” top=”20″ bottom=”20″] At M&S For Business,…
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