Webinar recap: Alex Monroe’s team on their omnichannel retail success

With the team at Alex Monroe designing, making and selling high quality jewellery in large volumes in-house and grasping their hands on so much success; how do they keep on top of it all? What’s their secret of omnichannel retail success?

Make your store reflect your brand – Everything in our store is designed and portrayed to be very unique to us and Alex, we felt it was important to create a space which really represented our brand and our approach to jewellery making.  We’ve worked really hard to make the store a place which provides a great experience for the customer –

Keeping up with evolving technology – The never-ending progress of technology means customer expectations have changed. People can now sit on a bus and buy products online and it’s vital to make sure your business can keep up with that. Larger retailers set the bar so high that it becomes the expected standard for smaller retailers, so it’s vital to keep abreast of technology and understand how it could relate or work for your business.

Move away from spreadsheets – We have three sales channels: wholesale, in-store and online. Over the past year we have, implemented new retail technology which has allowed us to move from these three channels working in parallel and not integrating, to a seamless multichannel sales company where all our sales channels integrate and work together seamlessly.  This has allowed us to manage our stock better and become more efficient by eliminating the use of time consuming spreadsheets.

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Michael Northcott

Michael is the editor of Jewellery Focus magazine. He draws from experience at a wide range of B2B magazines, including Management Today, Legal Business, Retail Week and Hotel Owner. Feel free to drop him a line with any stories or feature ideas.