Advice
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Jul- 2019 -30 July
Targeting millennial jewellery shoppers
Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So,…
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15 July
Why the in-store shopping experience is irreplaceable
There’s no denying that the shopping experience has truly transformed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. A change in shopping habits More of us know what we want when we walk into a shop. In fact, 98%…
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Jun- 2019 -26 June
Six tips to utilise the government’s R&D tax credit scheme
Research and development (R&D) tax credits are a government incentive designed to reward UK companies for investing in innovation. However, many retailers are not aware of the full extent of the areas that qualify as R&D and could potentially be missing out on thousands of pounds worth of tax credits.…
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25 June
Personalised delivery is the future for retailers
The retail and e-commerce marketplace is extremely crowded, with hundreds of brands constantly competing against each other to win basket conversions. It’s no secret that many retailers, especially those based on the UK high-streets, have been struggling over the past few years. Big brands including Debenhams, John Lewis and Mothercare…
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May- 2019 -28 May
How Making Tax Digital is going to help the retail sector
Shop closures are an all too familiar scene. A recent study by The Guardian found that English and Welsh town centres have lost 8% of their shops on average since 2013 (equating to 40 shops per town centre). While the sector is riding the waves of a storm, the digitisation…
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21 May
The repair department is in the back
How many times have I heard that in jewellery stores? Too many times. Do jewellers really know how much in lost sales this costs them? Of course not, otherwise they would stop saying that. Some jewellers pass this off by saying: “Oh Betty knows when there is a potential for…
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Jan- 2019 -30 January
Remembering your customer’s name is the key to boosting sales
Cheers was a popular 1980s TV show and if you play a rerun you will see Sam, the bartender and his staff greet every customer by their name. Ask your salespeople: “How many repeat customers can they remember and greet them by their name?” However, before you do, I recommend…
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4 January
How virtual inventories can boost your business
Dropshipping is relevant for all types of retailers looking to offer an expanded assortment and a reliable logistical infrastructure, but for independent jewellers expanding online, drop shipping could be the answer they need to boost their bottom line. What is drop shipping? Drop shipping is a supply chain relationship between…
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3 January
Selling tips: Where is the manager?
So, where are they? Where they usually are, in the back. This is one of the problems that aggravates jewellers the most. One jeweller I have met was so perplexed he even found some humor in it by saying: “Leonard, if my store was a ship it would capsize.” Owners…
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Sep- 2018 -24 September
Counting your customers
I have asked jewellers of they count their customers for 25 years and the answers I always get range from, “I am not sure, I’ll have to look it up”, to “I’ll ask my manager”. No one knows! However, a few jewellers have told me anywhere from 70% to 80%…
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