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I have asked jewellers of they count their customers for 25 years and the answers I always get range from, โI am not sure, Iโll have to look it upโ, to โIโll ask my managerโ. No one knows! However, a few jewellers have told me anywhere from 70% to 80% of their customers are sold, but when I ask them, โwho do you count as sold customers?โ, they answer, โcustomers who really came into buy.โ