Features

Why Valentine’s Day is more important than you think

Too many jewellers look at Valentine’s Day as just another day to sell more jewellery than they would on an average day. They prepare for it by making sure they have enough heart-shaped jewellery and perhaps more diamond stud earrings then usual and that’s about it. What a mistake. They…

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Setting up shop – Harrington Brookshaw Jewellers

Large jewellery brands are increasingly dominating the jewellery landscape, whether it be online or high street retail. In a highly competitive and very mature market, it is a brave step for an aspiring high street jeweller to focus on unbranded, but that’s exactly what newly-opened Harrington Brookshaw Jewellers has planned.…

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The wisdom that comes with age versus the enthusiasm of youth

It’s funny how grandparents often have a better relationship with their teenage grandchildren than the parents, I think it’s mutual respect of the differences between generations, whereas we expect our parents to be as cool as us. We wish dad would dance and listen to Radio 1 not 2. So…

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Brand Q&A: Anunnaki Jewels

Tell us about yourself and how you got into the jewellery industry. To begin with, I studied engineering at university for five years, and I was planning to try and join the military, but I decided that I wanted to stick with jewellery. While I was doing the engineering I…

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Voice on the High Street: Judith Hart

Name: Judith Hart Jewellers Location: Derby Year established: 1980 Number of staff: 66 Website: www.judithhartjewellers.co.uk How was Judith Hart Jewellers founded? It was established in 1980 by myself and two other members of staff. I had worked locally starting as a Saturday girl and over three years progressed to manager.…

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How to prepare for potential shoplifters

He saw it all the time when he went into jewellery stores in London, New York and Beverly Hills, he saw three and as many as five pieces of jewellery on a counter pad. To make it even worse the managers and even the sales assistants were either off the…

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Voice on the High Street: Suttons & Robertsons

When was Suttons & Robertsons founded? Suttons & Robertsons is one of London’s oldest active pawnbroking businesses with a focus on luxury goods. Our heritage of service began with Thomas Miller Sutton when he founded his pawnbroking business in 1770. Robertsons, established in 1797, was not far behind, and remained…

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Selling on returns

After the holidays most salespeople look at returns as a negative. They hope the other salesperson gets that customer. However, when they have to wait on that customer and hear: “I would like to return this,” they have trouble hiding their feelings and it shows on their face. It needn’t…

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Whose fault was it anyway?

A young couple come into your shop looking for an engagement ring and after about 20 minutes the young man gets up and goes over to the watch counter Another couple were in and bought an engagement ring, but they never returned to buy their wedding rings A young lady…

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BRAND PROFILE: Buckley London

Please give us a bit of background of the history of the company, who founded it, when, what is their career background? Since the inception of Buckley London in 1989, founder and owner Adrian Buckley has had one aim – to design and manufacture the best quality fashion and costume…

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