Features
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Oct- 2018 -5 October
Selling: Who should make the first move?
Who should make the first move when a customer enters a jewellery store? In two words, the salesperson. This is what I have observed when I have gone into jewellery stores in the UK, and the other eighteen countries where I have trained fine jewellers: A customer enters the store…
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2 October
Revamping your retail space
Customer journey Think about the customers’ journey and all their touch points, from the time they see the shop, when they enter the shop, while they are waiting to be served and right up until when they pay. How can all these touchpoints be improved? Discuss it with shop staff…
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1 October
Understanding gold’s volatility
As any company reliant on a handful of large customers knows well, exposure can kill. Having a large contract pulled after investing in people or kit is a painful – and sometimes catastrophic – bump in the road. But it is not always possible to avoid this scenario – you…
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1 October
Q&A with Greg Valerio
Tell us a bit about yourself and how you got into the jewellery industry I got into the jewellery trade by accident, I was running my own charity and I really became very convinced that actually the solution to global poverty is trade, not aid. That’s why I formed a…
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Sep- 2018 -26 September
When will the jewellery industry catch up?
With the majority of the industry using materials from unknown supply chains that are produced in appalling standards, European legislation is around the corner that will have a similar affect to Dodd Franks in the USA. Large organisations will have to demonstrate where they sourced their materials with an audit…
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26 September
What is composable jewellery?
Creating your own unique look has long been an important part of the fashion industry for decades, from copying the fashion style of Marilyn Monroe to wearing the latest items of clothing from David Beckham, people around the world strive to wear what’s ‘on-trend’. Consumers use fashion, and its various…
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25 September
Getting the Most from your Hallmark
While the hallmark is regarded as the oldest form of consumer protection, it can also be used creatively as a marketing tool. Not only does it provide provenance, but it can also be used as a mechanism to commemorate special occasions or events; yet many people still don not understand…
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25 September
Three-Minute Interview: Murano Silver
Describe yourself in three words. Creative, personable, determined When you were at school, what did you want to be and why? In my early days at school I just wanted to draw. I later refined this and decided I wanted to design and make clothes or jewellery. It’s something that’s…
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24 September
Counting your customers
I have asked jewellers of they count their customers for 25 years and the answers I always get range from, “I am not sure, I’ll have to look it up”, to “I’ll ask my manager”. No one knows! However, a few jewellers have told me anywhere from 70% to 80%…
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24 September
Voice on the High Street – Rich Diamonds
When was Rich Diamonds founded? We have become an internationally recognised and trusted purveyor of rare vintage and luxury jewellery, trading for more than 32 years and serving the maharajas of India and royal families. Setting up as a private buyer in Mumbai, I brought operations to London several years…
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