Features
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Oct- 2018 -15 October
Selling advice: Do you talk too much?
Talking too much means repeating the same thoughts again and again which all over-talkers do. In my sales seminars I tell salespeople that when they keep on blabbing, a customer’s desire to buy drops dramatically. The result is that the salesperson ends up with the jewellery instead of the customer.…
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12 October
Jewellery crime and how to deal with it
Casings Statistics confirm that the vast majority of all crimes committed against jewellery businesses are preceded by the criminals’ casing of the targeted business and its operations. Learn to detect when individuals may be casing your business, and take steps to show the would-be criminals that your business is an…
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11 October
Voice on the High Street – William May
Tell us a bit about the company For nearly 200 years, William May has strived to provide jewellery synonymous with class, sophistication and timelessness. We pride ourselves on catering to all tastes by offering everything from vintage jewellery and classic watches to diamond engagement rings, and believe that any piece…
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11 October
Missing opportunities in bespoke manufacturing
Time was when many high street retailers would have had their own in-house jewellers who could undertake repairs, alter existing pieces of jewellery to give them a new look or potentially create something completely new and unique for those customers unable to find exactly what they were looking for in…
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10 October
Selling Advice: Selling during Christmas
Golden selling opportunities are missed during the holiday season because it is too easy to sell. In fact, how much actual selling will you see? Not much because in December, some store owners think all they need are warm bodies to take care of the traffic. “Get those part timers”…
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10 October
Voice on the High Street – EH Warford
Tell us about the history of EH Warford EH Warford is an independent family-run jewellers dating back to 1969; we are a husband-and-wife team and now in our 12th year of running this successful high street jewellery shop. The business was first established by three young local jewellers selling mainly…
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9 October
What kind of jewellery store manager are you?
I have spent entire days in jewellery stores, training managers how to teach their salespeople the fine art of selling. I have observed their habits and this is how I came up with these types of managers. For those of you who are managers, see what category you would be…
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9 October
Voice on the High Street: Cheshire Watch Co.
Name: Christian O’Rourke Location: Wilmslow Year Established: 2011 Number of staff: 5 Website: www.cheshirewatchcompany.co.uk When was the Cheshire Watch Company founded? The Cheshire Watch Company was founded in 2011 by Stuart Sitford, who wanted to bring luxury goods to customers at competitive prices. What type of watches and jewellery do…
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8 October
Are jewellery trade shows dying?
“A different rhythm and a different approach is needed. In this new context, annual watch fairs, as they exist today, no longer make much sense. This does not mean that they should disappear, but, it is necessary that they reinvent themselves, responding appropriately to the current situation and demonstrating more…
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8 October
Voice on the High street – Jianhui London
Talk me through your personal story as a designer and how that reflects in the company? I studied ceramics in China and then came to the UK where I studied for an MBA. One time when I was preparing for a return visit to China I decided to make my…
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