Features
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Oct- 2018 -30 October
Selling Advice: Do you put your sales assistants first?
When you looked at your sales for last year did you see… A 10% increase in sales or more over last year A 5% increase No increase If it is A, take a bow. It it’s B, ask yourself why it wasn’t more. It it’s C, find out who is…
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29 October
How to bring in the crowds
My students tell me that when there is downtime in their stores it is difficult to keep themselves motivated. They like the action and want to make more sales, what should they do? I answer them: Take some of the responsibility yourself for slow sales and start bringing in the…
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26 October
Here’s what CAD/CAM has already done to the jewellery industry
Given how fast 3D printing and jewellery CAD technology have been changing since these questions were first asked at an IJL talk in 2006, I think every UK business should be aware of how far jewellery CAD/CAM has grown since that time. For starters, CAD is no longer changing the…
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25 October
Voice on the High Street: Francis Wain Jewellers
Name: Donné Kidson, Francis Wain Jewellers Location: Norfolk Year Established: 1950 Number of staff: 15 Website: www.franciswainjewellers.com Give us a bit of background about the business We are a long-established independent jewellers based in Norfolk with two branches, our flagship store in King’s Lynn and a smaller boutique in the…
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23 October
Three Minute Interview: Southern Dem Displays
Describe yourself in three words? Honest, dynamic, proactive. When you were at school, what did you want to be and why? A civil engineer, I always wanted to build and make things and it looked like an interesting career at 13 years old. How did you get to be…
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22 October
Selling Advice: How to become a more natural salesperson
Just think of the way you smile and greet a friend of a friend when she brings her to your home. Of course you always greet your friend with enthusiasm because you know her. But, when you greet her friend, you do so with even more enthusiasm and a bigger…
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19 October
Best practices in selling jewellery: Common Sense
One of the first rules I teach salespeople is: “If a technique doesn’t make sense, don’t use it.” This sounds easy enough, because most of my students think the way they sell does make sense. That is, until I point out examples of techniques they have been using that make…
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18 October
Carat* Jewellery: How it’s made
Inspiration The first step in designing a piece of jewellery is finding inspiration. This starts by looking at the market and analysing our customers’ needs and preferences. Inspiration also comes from travelling and seeing new places, visiting museums and taking pictures, as well as looking at fashion shows or…
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16 October
Design Walkthrough – Anaïs Paris
Following a soft launch to the jewellery trade at this year’s Jewellery & Watch Show in Birmingham, HD Group will announce the release of its third, and possibly final, brand later this year. The brand, Anaïs Paris, is inspired by the ‘floating locket’ concept which according to Adryan Cresswell, head…
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16 October
Voice on the Highstreet: Petra Jewellery
NAME: Mitch Lloyd, Petra Jewellery LOCATION: Hampshire YEARS ESTABLISHED: 35 NUMBER OF STAFF: Six WEBSITE: www.petrajewellery.com Tell us about Petra Jewellery? My mother set up the business in 1979 at the Viables Craft Centre in Basingstoke with just her apprenticeship pieces and a £500 loan from her own mother to…
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