Features
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Nov- 2018 -16 November
Saying ‘Yes’ to platinum
Platinum has been successfully marketed as the ultimate precious metal and has proved relatively resilient to recent financial turmoil. Volume in the platinum market is very much driven by the bridal market and it has fared slightly better than gold and silver. Platinum is firmly established as the luxury option…
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16 November
What makes a professional salesperson?
Salespeople must learn to connect to their customer’s emotions. It has everything to do with the salesperson’s attitude and less to do with their product knowledge and experience. If you have read previous articles of mine in Jewellery Focus such as ‘It’s Your Attitude That Sells’ and ‘Hire by the…
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15 November
How to handle the Black Friday frenzy
Building on ‘bargain passion’ and ‘brawl-mart’ from last year, what does 2015 have in store for us? Here we explore where retailers can focus their final preparations, as well as how to make the most of the post-event forensics that follow. Black Friday approaches creating a fair amount of trepidation…
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15 November
Avoiding that post-Christmas attitude
Your customers were enthusiastic over the Christmas period and therefore it was easy for you to be, too. Now it’s a week later and you’re standing around looking for a customer. When you finally get one through the door, it’s not quite such an easy sell. So what’s the problem?…
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14 November
Voice on the High Street – Harriet Kelsall Bespoke Jewellery
Give us some background about Harriet Kelsall Bespoke Jewellery Harriet Kelsall Bespoke Jewellery began in 1998, but moved into its first studio in the North Hertfordshire village of Weston in 2000. In 2004, after a period of growth, the company moved into its newly converted Tudor barn in Halls Green,…
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14 November
Selling Advice: Tune up your salespeople in time for Christmas
Golden selling opportunities are missed during the holiday season because it is too easy to sell. In fact, how much actual selling will you see? Not much because in December, some store owners think all they need are warm bodies to take care of the traffic. “Get those part timers”…
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13 November
The importance of gift wrapping
When I first worked in my family store, Zell Brothers, in Portland, Oregon I knew how important the beauty of our gift wrapping was to the image of our store. My aunt and two other ladies made beautiful full bows of all sizes. The maroon ribbons had an elegant effect…
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Oct- 2018 -31 October
Casting: Are manufacturers matching the retailers into the future?
I am worried that the standard of craftsmanship within our industry is dropping. Of course we still have wonderful craftsmen and women in the UK, and more in training, but unless you are based either in London or Birmingham – how hard is it to find a first class apprenticeship…
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31 October
Voice on the High Street – Christopher James Jewellers
Tell us about Christopher James Jewellers We are a family-run business based in the north west, specialising in handmade fine jewellery. We have been established for over 35 years, and currently have a total of three showrooms in Liverpool and Manchester. What helps you stand out from your competitors? Our…
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30 October
Shopfitting and window displays
These days independents are having to fight harder than ever to win that all-important footfall. Jewellery and fashion megabrands – with their millions-pounds design budgets – have changed the way consumers expect retail stores to look. Gone are the days of cluttered shop fronts and overstocking: megabrands such as Pandora…
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