Features
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Jan- 2019 -31 January
How jewellers can replicate the in-store experience, online
Whether it’s a necklace for a partner’s birthday or the all-important engagement ring, when it comes to buying jewellery, understandably consumers like to put in the research before making their investment. Often viewed as a luxury item, jewellery can of course come at great expense. With variables such as brand,…
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30 January
Remembering your customer’s name is the key to boosting sales
Cheers was a popular 1980s TV show and if you play a rerun you will see Sam, the bartender and his staff greet every customer by their name. Ask your salespeople: “How many repeat customers can they remember and greet them by their name?” However, before you do, I recommend…
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28 January
Voice on the High Street – Ingle & Rhode
Tell me a bit about the history of Ingle & Rhode? Ingle & Rhode began with my own hunt for an ethically sourced engagement ring back in 2006. I was unable to find a jeweller who could tell me where their diamonds had come from or the conditions under which…
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24 January
Tsavorite: The fight to save a legacy
In 2009 Campbell Bridges, a world-renowned gemstone expert and geologist, was murdered. It shocked and horrified the jewellery and gemstone industry – not just because it represented the death of one of the sector’s most famed personalities, but also because of the heartless manner of his assassination. Bridges, as many…
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23 January
Selling advice: Adding on
This month’s section on jewellery services such as engraving, resizing, and polishing is very timely before the holidays because it will give you jewellers a big opportunity to increase your sales. I know what some of you will say: “We’re too busy then.” Perhaps you are if you don’t know…
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22 January
REC Watches: Timepieces with a forgotten history
Three years ago, REC was conceived following a drunken discussion about Kamstrup and Mygh’s disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: “There’s nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…
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18 January
Special Focus: Christopher Anderson
Award-winning designer Christopher Anderson introduces an exciting and original new collection with breathtaking Pietra Dura inlay. Originating in ancient Rome and travelling later to Persia, Pietra Dura craftsman were brought to Agra, India in the 16th Century to decorate the building of the Taj Mahal. Settling in Agra there over…
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18 January
The history of marcasite jewellery
The effect of film and television on fashion trends is well documented, and the recent surge in popularity for marcasite is no exception. Many attribute its sales growth the two main points: ITV’s Downton Abbey has featured characters wearing marcasite jewellery as part of their signature look, and some key…
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17 January
Voice on the High Street: Zelley Jewellery
Name: Alistair Zelley, Zelley Jewellers Website: www.zelleyjewellers.co.uk Year established: 1886 Number of staff: 7 Location: Norwich How was Zelley Jewellers founded? My great grandfather Fredrick John Zelley started out as a sole trader during the 1890s in Bishop’s Stortford and registered the first FJ Zelley Jewellers in 1910. My grandfather…
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16 January
The generation gap in contemporary jewellery
Over the last nine years I’ve been working with independent professional jewellers in London, providing training in CAD for jewellery manufacturing. While many of my students and colleagues would classify themselves as fine jewellers, there are many more who classify themselves as jewellery designer-makers. Whether they come from the 50-year-old…
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