How to handle the Black Friday frenzy

November signals the return of Black Friday. It was first introduced by Amazon to the UK in 2010, and then to physical stores by Asda in 2013. We asked Capgemini to provide some broad-brush retail advice on how to deal with the onslaught

Building on ‘bargain passion’ and ‘brawl-mart’ from last year, what does 2015 have in store for us? Here we explore where retailers can focus their final preparations, as well as how to make the most of the post-event forensics that follow.

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