Avoiding that post-Christmas attitude

he contrast between the week before and the week after Christmas takes some getting used to. You can't help but think back to all the traffic that came into your store and how easy the sales were, and, says LEONARD ZELL, the weeks ahead will feel like a struggle.

Your customers were enthusiastic over the Christmas period and therefore it was easy for you to be, too. Now it’s a week later and you’re standing around looking for a customer.

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