How to bring in the crowds

Attention salespeople! When your store opens up in the morning, do you gaze out onto an empty sales floor? Are you standing around in the afternoon waiting for customers? If you answer yes to either of these questions, read on. By LEONARD ZELL

My students tell me that when there is downtime in their stores it is difficult to keep themselves motivated. They like the action and want to make more sales, what should they do?
I answer them: Take some of the responsibility yourself for slow sales and start bringing in the crowds. TV, radio and newspaper promotional advertising can only go so far to bring in customers and many don’t go far enough.

Back to top button