Missing opportunities in bespoke manufacturing

Modern manufacturing methods mean that it has never been easier for retailers to offer their customers the choice of having their own bespoke designs created especially for them. Yet many are failing to do so and as a result are missing out on good business opportunities, says Glen Day

Time was when many high street retailers would have had their own in-house jewellers who could undertake repairs, alter existing pieces of jewellery to give them a new look or potentially create something completely new and unique for those customers unable to find exactly what they were looking for in stock.

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