Expansion
Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.
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Jun- 2025 -3 JuneCrime
UK Protection joins SaferGems as affiliate sponsor
SaferGems, a UK-wide initiative combating crime in the jewellery, pawnbroking, arts and antiques industry, has appointed security specialists of UK Protection Ltd as an affiliate sponsor in a two-year deal. The initiative is founded and funded by the National Association of Jewellers and TH March and hosted by the British…
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May- 2025 -28 MayRetailers
Ainsworth Jewellers expands with London office
Ainsworth Jewellers has announced the opening of its new office in the heart of London’s jewellery quarter at 100 Hatton Garden. The location will serve as a private, appointment-only office for consultations, bespoke design services, and exclusive viewings, offering clients a discreet and elegant environment in which to make meaningful…
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13 MayRetailers
Jewells partners with Hammerson to launch UK rollout
Hammerson has announced the signing of four Jewells stores across its UK destinations in a major new partnership with the new jewellery brand. As the largest multi-signing with any single UK property owner, Jewells’ decision to partner with Hammerson on the roll-out of its casual luxury jewellery business underscores the…
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Apr- 2025 -25 AprilRetailers
Laings appoints new head of retail
Luxury jeweller Laings has appointed Andrew Cleghorn as head of retail as a continuation of its multi-year expansion and development plans. Cleghorn’s role will see him leading Laings’ seven retail locations in Glasgow, Edinburgh, Cardiff and Southampton. Coming from a rich retail background, with over 40 years of experience, he…
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22 AprilRetailers
Bvlgari opens ‘largest’ single-branded jewellery manufacturing site
Bvlgari has officially inaugurated the expansion of its ‘Manifattura in Valenza’ site, now the “largest” single-branded jewellery manufacturing site in the world, spanning 33,000 sqm. The expansion aims to double the site’s production capacity by 2029, creating over 500 new jobs, and houses the Scuola Bvlgari: the maison’s first publicly…
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16 AprilRetailers
Monica Vinader to open first Manchester boutique
Demi-fine jewellery brand Monica Vinader has announced the opening of its first boutique in Manchester on 2 May 2025. Located at 58 King Street, M2 4LY, the new store marks an important milestone in the brand’s UK expansion, offering an immersive shopping experience for the local community. The decision to…
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15 AprilDesigners
Kismet by Milka opens new London flagship store
Kismet by Milka, the Istanbulian fine-jewellery and luxury piercing brand has announced the opening of its flagship store in London. This expansion marks a significant milestone in the brand’s journey to bring its authentic designs to more people globally. Currently, Kismet by Milka has 17 stores globally and over 100…
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14 AprilRetailers
Taylor and Hart partners with BNPL provider Affirm
UK-based jewellery brands Taylor and Hart and Affinity Fine Jewellers have partnered with Affirm, the buy now pay later vendor. Affirm underwrites every individual transaction before making a real-time credit decision and only approves consumers following an assessment that evidences their ability to repay. Consumers can choose from customised payment…
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11 AprilDesigners
Exclusive: Astrea London CEO takes full control in strategic buyout
Nathalie Morrison, CEO of Astrea London, has revealed that she has taken full control of the company after buying out her co-founder’s 50% shareholding. With full ownership now secured, Morrison is accelerating Astrea’s international expansion, building on its current boutiques at the 5-star Fairmont Hotel in Windsor Park and Villa…
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11 AprilRetailers
Lovisa to open new site in The Liberty Romford
Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical. Due to open in June, this latest addition is part of the destination’s ongoing retail transformation. Joining jewellery brands such as H.Samuel, Pandora, and…
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