Expansion
Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.
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Apr- 2025 -15 AprilDesigners
Kismet by Milka opens new London flagship store
Kismet by Milka, the Istanbulian fine-jewellery and luxury piercing brand has announced the opening of its flagship store in London. This expansion marks a significant milestone in the brand’s journey to bring its authentic designs to more people globally. Currently, Kismet by Milka has 17 stores globally and over 100…
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14 AprilRetailers
Taylor and Hart partners with BNPL provider Affirm
UK-based jewellery brands Taylor and Hart and Affinity Fine Jewellers have partnered with Affirm, the buy now pay later vendor. Affirm underwrites every individual transaction before making a real-time credit decision and only approves consumers following an assessment that evidences their ability to repay. Consumers can choose from customised payment…
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11 AprilDesigners
Exclusive: Astrea London CEO takes full control in strategic buyout
Nathalie Morrison, CEO of Astrea London, has revealed that she has taken full control of the company after buying out her co-founder’s 50% shareholding. With full ownership now secured, Morrison is accelerating Astrea’s international expansion, building on its current boutiques at the 5-star Fairmont Hotel in Windsor Park and Villa…
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11 AprilRetailers
Lovisa to open new site in The Liberty Romford
Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical. Due to open in June, this latest addition is part of the destination’s ongoing retail transformation. Joining jewellery brands such as H.Samuel, Pandora, and…
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4 AprilFeatures
From a uni room to the world: The story of Bohomoon
Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…
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2 AprilDesigners
Pomellato unveils Pom Pom Dot 2025 collection
Pomellato has announced the launch of its Pom Pom Dot 2025 collection, an evolution of the Maison’s line of reversible jewellery. The collection’s button motif, inspired by a 1974 necklace from Pomellato’s archives, has been reimagined as a “modern-day emblem of connection and protection”. The highlight of the new collection…
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Mar- 2025 -11 MarchRetailers
Clarity and Success celebrates 30th anniversary
Clarity and Success, a provider of stock and business management to retail jewellers, is set to celebrate its 30th birthday in 2025. Originally founded in Germany in 1995, the company launched the first version of its software the following year, with a public exhibition debut in 1997 at the Inhorgenta…
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Feb- 2025 -28 FebruaryRetailers
Lister Horsfall unveils mutli-million pound showroom
Independent British jeweller, Lister Horsfall, has unveiled its brand-new multi-million-pound showroom development in Halifax. The remodelled showroom is a development of the historic site where Lister Horsfall began its journey as ‘The Little Diamond Shop’ in 1902. Spanning over 600 sqm and set across two floors, the new showroom more…
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12 FebruaryDesigners
Atelier VM unveils the Virtuosa ring
Atelier VM has announced the launch of its latest creation, the Virtuosa ring, in time for Valentine’s Day. Atelier VM stated that the new ring is inspired by “unique bonds and new unions”. The ring symbolises the union of platinum’s hardness and lustre with the radiant beauty of lab-grown diamonds.…
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6 FebruaryRetailers
Pandora profits jump 13% as it prioritises jewellery
Pandora has seen its EBIT rise 13% to £890m in its FY24 as a result of its ‘Phoenix strategy’ pushing it towards becoming a “full jewellery brand”. Alongside this, the company’s sales increased 13% to £3.53bn for the period, driven by strong online growth accounting for 27% of revenues and…
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