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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Feb- 2025 -
    5 February
    RetailersHettich celebrates 125th anniversary with new flagship store

    Hettich celebrates 125th anniversary with new flagship store

    Family-run jeweller Hettich has celebrated its 125th anniversary by opening a new flagship store in St Helier. The new store is located at 2-4 King Street in the centre of St Helier, facing the current Hettich store at 1 King Street. The new flagship store is in a building that…

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  • Jan- 2025 -
    31 January
    RetailersJones Family Jewellers to open new Leamington store

    Jones Family Jewellers to open new Leamington store

    The Jones Family Jewellers has announced the launch of its new store in Leamington. It comes as Jones Family Jewellers marked the first anniversary of its store at Talisman Shopping Centre in Kenilworth. Following its success, owner Richard Jones, said he is looking to open another store in Leamington to…

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  • 13 January
    RetailersChisholm Hunter profits plummet to £2.63m

    Chisholm Hunter profits plummet to £2.63m

    Chisholm Hunter has revealed that its profit before tax dropped from £5.35m to £2.63m for the year ended 31 March 2024. The group’s turnover also slightly dipped from £57.91m to £57.884m in the face of a competitive marketplace. Its gross profit also fell from £10.38m to £9.95m. However, looking ahead,…

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  • 6 January
    RetailersBaker Brothers unveils new store in Bedford

    Baker Brothers unveils new store in Bedford

    Family-run, independent luxury jewellery and watch retailer Baker Brothers has unveiled its new two-floor boutique in Bedford. The new store is a relocation and major expansion of its previous site, just a few doors away. Directors – and sisters- Lizzie and Rebecca McAuley, were instrumental in the vision for the…

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  • Nov- 2024 -
    28 November
    RetailersArmitage Tools expands Balco partnership

    Armitage Tools expands Balco partnership

    Armitage Tools has announced a significant expansion of its partnership with Balco to distribute Legor Solutions. Legor offers premium plating solutions including its r rhodium plating solution. This collaboration allows Armitage Tools to offer both Balco’s advanced engineering alongside Legor’s premium materials. Hannah Armitage, director of Armitage Tools, said: “At…

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  • 18 November
    DesignersKering launches sustainability award

    Kering launches sustainability award

    Kering has partnered with The World Jewellery Confederation CIBJO and the education platform Poli.Design – Politecnico di Milano to unveil the ‘Kering Generation Award X Jewelry’. The new award aims to “champion innovation and sustainability” within the jewellery industry by engaging students and start-ups from around the globe. The award…

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  • 5 November
    DesignersBeaverbrooks invests £2m in Braehead location

    Beaverbrooks invests £2m in Braehead location

    Beaverbrooks has unveiled a £2m refurbishment for its Braehead store which has increased two and a half times in size. Set across 5,008 sq. ft. – upscaled from 1,963 sq. ft. – Beaverbrooks Braehead features dedicated shop-in-shop spaces for OMEGA, Breitling, and TAG Heuer, as well as TUDOR, which is…

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  • 5 November
    RetailersBaker Brothers opens new boutique on St Peter’s Street

    Baker Brothers opens new boutique on St Peter’s Street

    Bedford-based 185 year old jewellery brand Baker Brothers has announced the opening of its new boutique at 21 St Peter’s Street, just a few doors down from its original location. The new two-floor boutique features an expansive selection of “exquisite” jewellery, “luxury” watches, and “unique” accessories. According to Baker Brother,…

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  • Oct- 2024 -
    28 October
    DesignersMarco Bicego partners with Watches of Switzerland Group

    Marco Bicego partners with Watches of Switzerland Group

    Marco Bicego has announced a new retail partnership with Watches of Switzerland Group. As a result, the brand’s jewellery lines will be available in 10 of the group’s multi-brand showrooms Mappin and Webb and Goldsmiths. These will be located in high profile, prominent locations, primarily shopping centres, in cities such…

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  • 25 October
    RetailersAtelier VM to open first UK flagship store

    Atelier VM to open first UK flagship store

    Atelier VM has announced that it is set to open its first UK flagship store in London’s Burlington Arcade. The new store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall. The brand launched in the UK in 2018…

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