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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Oct- 2024 -
    22 October
    RetailersAstella opens new boutique in Birmingham

    Astella opens new boutique in Birmingham

    Astella has announced the opening of its second boutique store in Birmingham’s renowned Jewellery Quarter. The new site is located in the historic former Barclays Bank building on Frederick Street. This building has been restored following a £100,000 refurbishment to create a sophisticated, modern space. Astella’s founder and director, Sunny…

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  • 18 October
    ManufacturersDe Beers’ GemFair purchases its 10,000th diamond

    De Beers’ GemFair purchases its 10,000th diamond

    De Beers Group has announced that GemFair, its programme focused on developing a responsible sourcing model for the artisanal and small-scale diamond mining sector, has reached the key milestone of purchasing its 10,000th diamond since launching in 2018. GemFair aims to support the formalisation of the artisanal sector by raising…

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  • 7 October
    RetailersBeaverbrooks invests £1.5m in Peterborough store

    Beaverbrooks invests £1.5m in Peterborough store

    Beaverbrooks has announced that it has made a £1.5m investment in the relocation and refurbishment of its Peterborough store. The new investment increases the floorspace of the store fivefold and introduces a new TAG Heuer boutique. Set across 4,324 sq. ft. of retail space, upscaled from 820 sq. ft., the…

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  • 2 October
    RetailersSignet Jewellers CEO to step down

    Signet Jewellers CEO to step down

    Global diamond jewellery retailer Signet Jewellers has announced that after 12 years at the company, Virginia C. Drosos is planning to retire as CEO and as a member of the board, effective 4 November 2024. Following a thoughtful succession planning and search process, the board has appointed J.K. Symancyk to…

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  • Sep- 2024 -
    30 September
    RetailersJamieson and Carry unveils new showroom

    Jamieson and Carry unveils new showroom

    Jamieson and Carry has announced the opening of its new showroom on Union Street in Aberdeen. The new store, which has more than doubled in size, includes a brand-new Rolex showroom, an expanded new Patek Philippe area and the first TudorWatch ‘shop in shop’ in Aberdeen It also comes with…

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  • 30 September
    RetailersKsenia Mirella Jewellery appoints new CEO

    Ksenia Mirella Jewellery appoints new CEO

    Ksenia Mirella, founder of the eponymous jewellery brand in the UK, has appointed Peter Ungar as chief executive officer.  Ungar joins Ksenia Mirella from Messika where he worked as a brand manager. He is also the owner of Peter Ungar Jewellery in Marlow.  Ungar’s appointment follows Ksenia Mirella’s partnership with…

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  • 10 September
    RetailersBeaverbrooks invests £1.6m in Bracknell store refurb

    Beaverbrooks invests £1.6m in Bracknell store refurb

    Family-owned national diamond, jewellery and watch retailer Beaverbrooks has made a £1.6m investment in the complete refurbishment and expansion of its Bracknell store, doubling its size and elevating it as a destination for luxury and Swiss watches. Following the investment, the newly refitted store, located on The Avenue, reopened on…

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  • 6 September
    RetailersLily Arkwright opens new Glasgow showroom

    Lily Arkwright opens new Glasgow showroom

    Ethical jeweller Lily Arkwright has announced the opening of its first Scottish showroom in Glasgow. Specialising in sustainable lab-grown stones, the company offers a lab grown, conflict-free and environmentally conscious diamonds. The new Glasgow showroom brings Lily Arkwright’s collection of lab-grown diamonds, moissanite, and ethically sourced coloured gemstones to a…

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  • 2 September
    ManufacturersDe Beers prepares for next phase of G7 diamond import requirements

    De Beers prepares for next phase of G7 diamond import requirements

    De Beers Group has confirmed that it is fully prepared to meet the requirements that now extend to diamonds of 0.5 carats and above, following the expansion of G7 import restrictions on Russian diamonds on 1 September 2024. De Beers’ proprietary Best Practice Principles and Pipeline Integrity standards have long…

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  • Aug- 2024 -
    28 August
    E-CommerceEbay UK expands Authenticity Guarantee to pearl jewellery

    Ebay UK expands Authenticity Guarantee to pearl jewellery

    Ebay UK has expanded its Authenticity Guarantee service to pearl jewellery in collaboration with GIA, the Gemological Institute of America.  The news comes as the marketplace saw a 30% increase in gemstone sales in the first six months of 2024.  New and pre-loved pearl pieces sold for £500 and over…

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