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Longines

Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.

Longines

Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.

Goldsmiths unveils extension to Glasgow store

High street jewellery chain Goldsmiths has unveiled its extended Goldsmiths store in…

Swatch reports 54% plunge in profits

Swatch Group remains upbeat about the second half of the year, despite reporting a plunge in…

Watches of Switzerland set to open new Knightsbridge store

Watches of Switzerland is set to complete what it calls a ‘golden triangle’ of London stores…

Tustains Jewellers set to undergo ‘major refurbishment’

Warwickshire jewellers Tustains has announced plans to triple the size of its showroom as…

Swatch Group reports 21% profit fall in 2015

Swatch Group has reported annual profits of 1.12bn Swiss francs (£761m) in 2015, a 21% fall…

Goldsmiths WestQuay to reopen after £1m refurbishment

Goldsmiths WestQuay in Southampton is to reopen this week after an extensive £1m refurbishment.

Kate Winslet opens Longines first UK store

Swiss watchmaker longines has opened its first UK store with brand ambassador and…

Record Oxford Street rent for first Longines UK store

Swatch Group is set to open its first standalone store in the UK for its Longines watch…

Simon Baker joins Longines for Royal Ascot

Longines ‘Ambassador of Elegance’, Australian actor Simon Baker, joined the…

Fraser Hart opens new store in Worcester

Jewellery chain Fraser Hart has announced the opening of a new store in the centre of Worcester. 
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