National Association of Jewellers
The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJ’s activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.
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Mar- 2020 -17 MarchEconomy
NAJ asks for ‘urgent action’ amid Covid-19 crisis
The UK jewellery industry has urged the government to take “urgent action” as the coronavirus crisis unfolds. The National Association of Jewellers (NAJ) has today sent an open letter to PM Boris Johnson calling for “further clarity and support” on key issues that may affect the industry amid the outbreak. …
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Nov- 2019 -14 NovemberDesigners
Lebrusan Studio to offer recycled diamonds across its collections
Sustainable jewellery brand Lebrusan Studio has announced it will now offer recycled diamonds across its collections. The ethical jewellers said the offering forms “a conscious movement” towards greater use of recycled materials, as well as an “overall realignment and focusing” of their brand. The vintage diamonds will date back more…
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Sep- 2019 -6 SeptemberTrade Organisations
NAJ launches new initiative to promote UK jewellery
The National Association of Jewellers (NAJ) has launched its “long-awaited” campaign to promote jewellery and allied products made in the UK. The scheme entitled ‘Created in the UK’ champions British manufacturing, and is designed for both suppliers and retailers, whether NAJ members or not. Launched at the International Jewellery London…
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Aug- 2019 -30 AugustEconomy
Jewellery sector forecast to reach £5.9bn in sales in 2019
The jewellery and watch industry is anticipated to rise to £5.9bn in 2019, according to new research from Mintel. According to Mintel’s upcoming Jewellery and Watches Retailing UK 2019 report, demand for jewellery and watches in the UK has remained “robust”, with sales reaching £5.7bn in 2018, up 2.9% from…
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Aug- 2018 -3 AugustAppointments
NAJ appoints Marie Garnett as new head of education
The National Association of Jewellers (NAJ) has appointed Marie Garnett as head of education, bringing with her a wealth of experience gained over 25 years as an ‘educational developer’. Primarily in the higher education sector, she has worked at universities on the development and provision of training portfolios for staff…
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Jun- 2018 -15 JuneTrade Organisations
NAJ announces plan to ‘future-proof’ the company
The National Association of Jewellers (NAJ) has revealed its intent to future-proof the association through the launch of a new website. The mobile-first website will engage consumers and enables members to find solutions using interactive forums, live chat and online toolkits and tutorials. The first phase of the site will…
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May- 2018 -8 MayEvents
NAJ to teach jewellers how to sell more jewellery
The National Association of Jewellers is hosting its 10th JET Business Network Congress event, focusing on the theme of ‘how to sell more jewellery’. The theme was chosen by the retailers who are finding it increasingly difficult to sell jewellery in a market sector challenged by: falling high street footfall,…
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Apr- 2018 -20 AprilDesigners
Royal Asscher Diamond Company joins National Association of Jewellers
The Royal Asscher Diamond Company has become an official membership of the NAJ. The group also announced a second UK retailer event on 13 June 2018. The Leeds retailer event will be held on 13 June were the group will showcase their collections, discuss the past, present and future of…
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Dec- 2017 -22 DecemberFeatures
Is it time for jewellers to invest in cryptocurrency?
In September, diamond jeweller Samer Halimeh made the decision to start trading with cryptocurrency. Also, digital cash brand Dash has partnered with the National Association of Jewellers to specifically target the UK market. This all begs the question: is it time for jewellers to invest in cryptocurrency? What is cryptocurrency?…
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11 DecemberEvents
Parify wins Service Provider of the Year at NAJ Awards 2017
Leicester-based LED lighting specialists, Parify, have won ‘Service Provider of the Year’ at the National Association of Jewellers Awards 2017. On Thursday 7 December Parify attended the NAJ awards ceremony at the Benevolent Society Ball at St John’s Hotel in Solihull, Birmingham which was attended by almost 400 jewellers. Parify…
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