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National Association of Jewellers

The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJ’s activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.

  • Sep- 2020 -
    8 September
    FeaturesGetting closer to Colombia’s emeralds

    Getting closer to Colombia’s emeralds

    Every emerald should tell its own story, from the day the precious gemstone is mined and held to the light for the first time, to the moment the customer holds a jewel of such beauty in their hand. Colombia’s Chivor, Coscuez and Muzo mines produce the finest emeralds in the…

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  • Aug- 2020 -
    5 August
    Trade OrganisationsNAJ pledges action on equality and diversity

    NAJ pledges action on equality and diversity

    The National Association of Jewellers (NAJ) announced it has been consulting with individuals and businesses over the “feelings, experiences and behaviours” regarding equality and diversity within the jewellery trade.  According to the association, committee representatives have also been “closely monitoring” events and have absorbed opinions” published on public platforms within…

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  • Jul- 2020 -
    29 July
    RetailersSale price still main driver for jewellery purchases, NAJ finds

    Sale price still main driver for jewellery purchases, NAJ finds

    The National Association of Jewellers (NAJ) has published its latest consumer research on the role of jewellery in the lives of UK customers, and found that price is still one of the key themes behind a purchase. The Association’s first report profiled 2,500 consumers, and is one of the largest…

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  • 17 July
    CoronavirusBeaverbrooks welcomes mandatory face coverings

    Beaverbrooks welcomes mandatory face coverings

    Beaverbrooks has embraced the latest government announcement that requires all customers to wear face masks in jewellers from 24 July.  While the requirement for shoppers in Wales and Northern Ireland is kept under review, the jewellers said the move was a “really positive step”. The requirement was announced the week…

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  • Jun- 2020 -
    2 June
    CoronavirusNAJ releases online courses for jewellery industry

    NAJ releases online courses for jewellery industry

    The National Association of Jewellers has published two training courses to help retailers, manufacturers and suppliers within the industry demonstrate compliance with its issued guidance. The two courses include one course for retailers and one for course suppliers. Both have been produced using the association’s four-step ‘people first’ Covid-19 guidance,…

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  • May- 2020 -
    6 May
    CoronavirusNAJ issues preliminary guidance for jewellery retailers

    NAJ issues preliminary guidance for jewellery retailers

    The National Association of Jewellers (NAJ) has published new guidance to help jewellery stores across the UK and Ireland make preparations for when ‘lockdown’ is lifted. The association confirmed that this “non-exhaustive” and preliminary guidance would be the first of a number of versions that would be released over the…

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  • Apr- 2020 -
    28 April
    CoronavirusIJL extends deadline for KickStart applications

    IJL extends deadline for KickStart applications

    The IJL has announced that its deadline for online applications for the IJL KickStart mentorship competition has now been extended to 1 June in light of the ongoing pandemic.  Andy Ventris, IJL show director, said: “Extending the deadline is to ensure that we are giving all designers who wish to…

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  • 17 April
    NewsFormer NAJ CEO Michael Hoare passes away

    Former NAJ CEO Michael Hoare passes away

    The National Association of Jewellers (NAJ) has announced that the former chief executive of the association, Michael Hoare, has died. President of the NAJ, David Doyle, delivered the news “with a heavy heart” and said that Hoare was known to many from serving in the NAJ (formerly the National Association…

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  • 15 April
    CoronavirusNational Association of Jewellers furloughs CEO

    National Association of Jewellers furloughs CEO

    The National Association of Jewellers (NAJ) has furloughed its CEO Simon Forrester as a “temporary measure” in response to pandemic. A statement issued by the NAJ read: “As all are acutely aware we are in unprecedented times, and uncharted waters lie ahead. The government have made it clear that we…

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  • Mar- 2020 -
    31 March
    EventsIJL launches 2020 KickStart initiative

    IJL launches 2020 KickStart initiative

    The IJL has announced the launch of its eleventh annual IJL KickStart competition. Applications for the competition, which is open to UK-based jewellery designers, have now launched online, and contestants are now asked to pitch for a place on the mentorship programme. Ten designers will win the competition, and then…

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