National Association of Jewellers
The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJโs activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.
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May- 2018 -8 MayEvents
NAJ to teach jewellers how to sell more jewellery
The National Association of Jewellers is hosting its 10th JET Business Network Congress event, focusing on the theme of โhow to sell more jewelleryโ. The theme was chosen by the retailers who are finding it increasingly difficult to sell jewellery in a market sector challenged by: falling high street footfall,…
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Apr- 2018 -20 AprilDesigners
Royal Asscher Diamond Company joins National Association of Jewellers
The Royal Asscher Diamond Company has become an official membership of the NAJ. The group also announced a second UK retailer event on 13 June 2018. The Leeds retailer event will be held on 13 June were the group will showcase their collections, discuss the past, present and future of…
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Dec- 2017 -22 DecemberFeatures
Is it time for jewellers to invest in cryptocurrency?
In September, diamond jeweller Samer Halimeh made the decision to start trading with cryptocurrency. Also, digital cash brand Dash has partnered with the National Association of Jewellers to specifically target the UK market. This all begs the question: is it time for jewellers to invest in cryptocurrency? What is cryptocurrency?…
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11 DecemberEvents
Parify wins Service Provider of the Year at NAJ Awards 2017
Leicester-based LED lighting specialists, Parify, have won โService Provider of the Yearโ at the National Association of Jewellers Awards 2017. On Thursday 7 December Parify attended the NAJ awards ceremony at the Benevolent Society Ball at St Johnโs Hotel in Solihull, Birmingham which was attended by almost 400 jewellers. Parify…
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Nov- 2017 -9 NovemberDesigners
Nova Silver shortlisted for NAJ Jewellery and Watch Supplier of the Year
Nova Silver have announced that they have been nominated for the National Association of Jewellers Jewellery and Watch Supplier of the Year. Nova Silver are renowned for the variety of jewellery available, including amber and semi-precious stones. Most popular amongst the collections are the Kitten range of nature-inspired, design-led silver…
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7 NovemberDesigners
Henryka sales manager nominated for NAJ award
Silver and natural gemstone jewellery brand Henryka has announced that its sales andย trade accounts manager, Hollie Francis, has been shortlisted for a National Association of Jewellers (NAJ) Award. Hollie started working with Henryka in August 2011 as its sales and marketing manager before transitioning to trade accounts manager in 2016.…
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6 NovemberE-Commerce
NAJ and DASH launch โground breakingโ digital currency survey
The National Association of Jewellers (NAJ) and digital cash brand Dash are inviting companies in the jewellery sector to take part in their Digital Currency survey. The survey aims to understand perceptions and attitudes towards DASH, an alternative currency. The results of the survey will also enable Dash to tailor…
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6 NovemberRetailers
F Hinds first UK jeweller awarded โprestigiousโ World Diamond Mark
F Hinds is the first jeweller in the UK to be confirmed as meeting theย standards required by international diamond governing body the World Federation of Diamond Bourses. It has awarded the family retailer with the โWorld Diamond Markโ (WDM) and seal as an Authorised Diamond Dealer. This recognises the…
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Oct- 2017 -11 OctoberAppointments
NAJ appoints new CEO
Association chief executive Simon Forrester has today been confirmed as the new CEO for the National Association of Jewellers (NAJ). Simon has over 22 yearsโ experience in strategic-level association management and was awarded with the Trade Association Chief Executive of the Year in 2016. His most recent association, the British…
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5 OctoberE-Commerce
Dash sponsors NAJ to promote digital currency to UK jewellery industry
A new cryptocurrency brand called Dash has been named as the Headline Sponsor at the National Association of Jewellers (NAJ) Awards in December 2017. The startup is looking to promote itself to UK jewellers and gold dealers, in hopes of becoming a common form of exchange in the UK. The…
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