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The National Association of Jewellers (NAJ) has revealed its intent to future-proof the association through the launch of a new website.
The mobile-first website will engage consumers and enables members to find solutions using interactive forums, live chat and online toolkits and tutorials. The first phase of the site will launch in September 2018.
Harriet Kelsall, newly appointed chair, said: “I look forward to working with Simon Forrester on the future shape and structure of the NAJ. In order to fulfil our new strategy going forward, we will now begin a top-down review of governance, volunteers, staffing, technology and communication.”
Forrester added: “Although we have already gained over 120 new members this year, the NAJ will not stand still; we will continue to evolve in line with the needs of our members and the challenging environment in which they operate.”
