NAJ and DASH launch ‘ground breaking’ digital currency survey

The National Association of Jewellers (NAJ) and digital cash brand Dash are inviting companies in the jewellery sector to take part in their Digital Currency survey.

The survey aims to understand perceptions and attitudes towards DASH, an alternative currency. The results of the survey will also enable Dash to tailor their offering to meet the needs of the industry.

Participants can be any UK jewellery or gold business and on completing the survey will be entered into a prize draw to win one of ten prizes, one prize of five Dash (approximately £1250) and nine prizes of two Dash (approximately £500)

Stuart Bean, project manager of the Dash team, said: “Dash is really pleased to be working with the UK jewellery industry. The survey the NAJ has sent out on our behalf, provides an important way of us finding out how we can help NAJ members to integrate the use of this rapidly expanding cryptocurrency into their business.”

Industry ambassador, Lindsey Straughton, added: “The NAJ have partnered with Dash on the production of this survey as we as a trade association need to look to the future to understand how the environment in which our members operate will be affected by technology and whether its power can be harnessed to increase profitability.

“The survey also enlightened me on the benefits of using digital currencies therefore it’s a good idea to complete the survey even if digital currency is not something you’re familiar with.”

Jewellers have until 13 November to complete the survey which is available at the FocusVision website.