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Victoria

Victoria is a strategic London district for the jewellery trade—home to elegant boutiques, designer concessions, and high-footfall retail spaces serving commuters, tourists, and local professionals. Its blend of transport hubs, mixed-use development and affluent catchment zone positions it as both a premium sales location and a launchpad for emerging brands. Jewellery Focus delivers targeted coverage of Victoria’s trade landscape, including new openings and refurbishments, consumer demographics, promotional activity, partnership opportunities with nearby venues, and footfall analytics post-infrastructure upgrades. Our reporting equips retailers, designers, brand teams, and suppliers with actionable insights into store viability, location strategy, experiential merchandising, and market alignment in this key central-London area.

  • Nov- 2021 -
    12 November
    AuctionsChristie’s to hold ‘The London Edit’ online auction

    Christie’s to hold ‘The London Edit’ online auction

    Christie’s is set to present a new auction, ‘Jewels Online: The London Edit’, which will showcase “beautiful” period jewels and “striking” contemporary designs. Many of the pieces have reportedly been signed by renowned jewellers including Harry Winston, Cartier, Van Cleef and Arpels and Buccellati.  The auction will also present a…

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  • Oct- 2021 -
    13 October
    RetailersTada and Toy launches new collection with Delilah Belle

    Tada and Toy launches new collection with Delilah Belle

    Tada and Toy has announced that it has partnered with model and influencer Delilah Belle Hamlin to launch an exclusive co-designed collection. The collection features 10 pieces and includes a variety of jewellery including earrings, necklaces and cuffs, that can be worn either dressed up or dressed down. The collection…

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  • Aug- 2021 -
    3 August
    RetailersHamilton and Inches celebrates 155-year anniversary with new exhibition

    Hamilton and Inches celebrates 155-year anniversary with new exhibition

    Hamilton and Inches has announced a new “Celebrating our Craft” exhibition from 26 August until 5 September 2021 to celebrate its 155-year history. Located at its recently renovated showroom in Edinburgh, the exhibition highlights the work of generations of artisans, with the earliest piece dating back to 1887. Amongst the…

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  • Jul- 2021 -
    27 July
    RetailersBoodles to launch Victoria Leeds site

    Boodles to launch Victoria Leeds site

    Boodles, the luxury family-owned jewellers, is set to launch a Victoria Quarter store at Hammerson’s flagship Victoria Leeds shopping area. Due to open later this year, the shop will span 4,500 sq ft, while joining a number of luxury brands at the centre, including Louis Vuitton and Mulberry. The site…

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  • Jun- 2021 -
    14 June
    RetailersSusan Caplan launches rental collection with HURR

    Susan Caplan launches rental collection with HURR

    Susan Caplan has launched an exclusive vintage jewellery rental collection with online platform HURR. The collection includes well-known brands such as Chanel and Givenchy, which will all be available to rent from £30 for four days. This new collection within the HURR community will make it accessible for some of…

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  • May- 2021 -
    14 May
    RetailersDaniella Draper Jewellery to launch sixth site

    Daniella Draper Jewellery to launch sixth site

    Jewellery retailer Daniella Draper Jewellery has announced the opening of its sixth site, located on Grimsby’s Victoria Street. Founded in Cleethorpes over a decade ago, the launch represents a further expansion into Grimsby, where the firm’s workshop is also based. The shop features a “promising, bright space” with an antique…

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  • Apr- 2021 -
    26 April
    RetailersHamilton and Inches unveils flagship store following extensive refurb

    Hamilton and Inches unveils flagship store following extensive refurb

    Hamilton and Inches has announced the reopening of its flagship showroom on George Street, Edinburgh after undergoing “extensive” refurbishments. The new showroom is dedicated to enhancing the customer experience with work undertaken across its showroom, workshops, and service department. The new storefront features curved glass panels in antique bronze, as…

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  • Feb- 2021 -
    1 February
    Brand ProfilesMeet the authenticator

    Meet the authenticator

    Many television shows are associated with controversy, whether it be contestants inadvertently sabotaging each other on Great British Bake Off or an Ann Widdecombe-style upset on Strictly. A controversial episode of Bargain Hunt? Not really a thing… until now. The afternoon telly staple was censured by the Beeb’s complaints watchdog…

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  • Jan- 2021 -
    19 January
    Trade OrganisationsNAJ welcomes new team member

    NAJ welcomes new team member

    The National Association of Jewellers (NAJ) has appointed Victoria Louise as its new membership liaison. Louise brings years of experience in the jewellery industry, having previously worked at V by Laura Vann as a global sales representative and Espree jewellery, where she was a member of the development team. Furthermore,…

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  • 14 January
    RetailersHamilton & Inches to hold bespoke items exhibition

    Hamilton & Inches to hold bespoke items exhibition

    Hamilton & Inches has urged anyone who has bespoke items created by its craftspeople during the company’s 155 year history to come forward and be part of the extensive Celebrating Our Craft exhibition which will be on display from March 2021. The jewellers have created special pieces for a wide…

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